If you've ever considered opening a boutique but don't know where to start, "Mommy Retailing: A Mom's Guide to Starting and Running A Boutique" is perfect for you. This book compiles years of experience, packed with practical solutions on balancing work time and mom time and actionable tips about all the aspects of starting and running your own retail store. Details business planning and day-to-day operations on running a boutique, how to fund your business, where and how to source merchandise, branding, advertising, and marketing, how to pick a location, planning a grand opening and how to use your business to give back and create goodwill in the community.
Available on Amazon and Kindle
A Mom's Guide
to Starting A Boutique
by Lakesha Cole
Lakesha Cole is an author, advocacy influencer, retail entrepreneur, and self-proclaimed chaos coordinator.
She is the owner of the She Swank Marketplace franchise, a modern-day general store brimming with home goods and artisan gifts, made by local makers, military spouse, and veteran brands.
With experience in retail and home-based business start-up, Lakesha published her first book, Mommy Retailing, to help moms discover how to convert their interests and skills into a profitable retail business. Lakesha is also the co-founder of makeHer Milspouse, the official premiere working retreat for military spouse entrepreneurs and creatives aimed to bridge the gap between where they are now and where they need to be to build successful businesses.
In addition, Lakesha's business portfolio includes advocating for the military community and shedding light on many challenges that military families face, most notably military spouse employment. As an Advisory Board Member for the Military Family Advisory Network, Lakesha was selected to work with her home state Senator Tim Kaine (VA) on drafting the Military Spouse Employment Act which was later signed into law by the President. She consults and serves as a partnership liaison in introducing companies to military talent and connecting military spouses and veterans to meaningful employment and entrepreneurship opportunities.
As her husband recently transitioned to retirement from the Marine Corps, Lakesha has a unique perspective of every stage of the military lifestyle. When asked, the Mom of three says the best descriptive phrase for her would be, "Raising babies and building businesses all between drop-off and pick-up."
Lakesha holds a B.A in Journalism and minor in Public Relations from North Carolina A&T State University and an A.A.S. in Fashion Marketing from Parsons the New School for Design. She's an instructor at the Small Business Center at Coastal Carolina Community College. Before starting her own business, Lakesha worked as the Public Information Officer for Stafford County Government, as a Program Analyst for Headquarters Marine Corps and in Business Development for Fairfax County Economic Development Authority.